How to Support Minority-Owned Businesses at Your Event
Supporting minority-owned businesses in the events industry is more critical now than ever. These businesses often encounter systemic barriers that make it harder for them to become successful. By partnering with minority-owned businesses, you can create opportunities, foster inclusivity and diversity, and promote equity in our communities. Here are some practical tips for finding and incorporating them into your next event.
Research vendors and suppliers
There are many opportunities to hire local suppliers and vendors of color for your event, and there are so many minority-owned businesses and entrepreneurs of color, especially here in Atlanta! You can find them through online directories, local business associations, chambers of commerce, community recommendations, social media platforms, and regional networks.
Research potential vendors and suppliers to ensure they provide high-quality products and services. Ensure that the vendors and suppliers you choose have a strong reputation for quality and reliability by checking their reviews and also asking for references.
Incorporate minority-owned services and products into your event
Once you have found your vendors and suppliers, incorporate them into your event. There are plenty of opportunities to include them.
For example, you may ask your woman and Black-owned mobile bartending company (BarsByBanks of course!) to create specialty cocktails made with Black-owned spirit brands. We love creating specialty cocktails featuring spirits from minority-owned spirits companies.
Promote the minority-owned businesses at your event
Incorporating products and services from minority-owned businesses into your event is a meaningful way to promote diversity, equity, and inclusion. There are many ways to promote the minority-owned businesses that you partnered with for the event. Before the event, highlight the businesses on all of your promotional materials and your event’s social media page. During the event, be sure to mention them to guests. After the event, let your guests know where they find them if they want to support them.
If they provide excellent products and services, after the event, leave them a review. Refer them to other businesses you network with. Positive reviews and word-of-mouth recommendations can help these businesses attract new customers and grow.
Last Sips
Whether you’re planning a community gathering, corporate event, or wedding, incorporating products and services from minority-owned businesses can make a significant impact in helping them thrive. You will also help create a more vibrant and inclusive community by consciously supporting entrepreneurs of color.
If you’re in the Atlanta area, you should choose us, BarsByBanks to handle your bartending needs. We’re a fully insured woman and minority-owned mobile bartending business. Together, let’s celebrate diversity and support minority-owned businesses at every opportunity.
Over to you
Contact us now to secure our mobile bartending services here, or at BarsByBanks at gmail.com! Keep in touch with us by following us on Instagram at @bars_by_banks. Stay in the loop by reading our blog and be the first to know about company updates and more by joining our mailing list.